What’s so great about search advertising? One word: Control. Never before has a business had such granular control of their advertising. Do you only want to show your ads to local customers that are likely to buy after 5:00 PM on Wednesdays? It’s possible. The cost aspect is just as controllable because you only pay when the user has clicked your ads. And your budget can be as much or as little as you would like depending on how many customers you want.
Search campaigns are even more measurable when you incorporate call conversion tracking. This means that you can really measure the true ROI of your advertising spend. With the combination of conversion tracking and analytics, we can show you the details of how well your campaign is performing to reach your goals. Our expertise is in using the advanced aspects like; match types, negative keywords, bid modifications and account structuring to reduce waste and increase efficiency.
At the Josephs Group, we first begin the process of putting in place search ads by doing research on your direct competitors and spending time researching your entire industry. All of this research gives us the opportunity to better understand what will and won’t work on your prospective clients. Your ads will be designed based on best practices in an effort to convince your prospective clients that you are the only viable choice to meet their needs. Call us for your free initial consultation or fill out the contact form today – we’re eager to show you what we have done in the past, and what we can do for you.
Meet Sean Josephs
Sean holds multiple Google and Bing Certifications which will inform the best practices aspect when organizing your content strategy. He received her Bachelor of Arts from the University of South Florida in Public and Cultural Communications. His marketing skills were honed as part of the Program Analytics Team for BFG Communications which was contracted to to handle all marketing for R.J. Reynolds/ Camel Cigarettes. Call Sean to schedule your free initial consultation: