Retargeting Ad Campaigns allow you to get back in front of prospects and customers who have already visited your website thus improving your brand awareness and recall. According to a comScore study; Retargeted ads led to a 1046% increase in branded search and a 726% lift in site visitation after four weeks of retargeted ad exposure. In addition, E-commerce advertisers increased conversions 26% from users who abandoned their shopping cart at check-out.
Retargeting Ad Campaigns are typically set up on a Pay Per Click basis but Pay Per Impression is also an option. We establish campaign settings such as budget allocation, bid analysis, frequency capping, list duration, creative and other factors involved in setting up an effective campaign. This is such a targeted form of advertising that it’s possible to display an ad for a specific item after the user has visited the product page at an earlier date.
At the Josephs Group, we first begin the process of putting in place search ads by doing research on your direct competitors and spending time researching your entire industry. All of this research gives us the opportunity to better understand what will and won’t work on your prospective clients. Your ads will be designed based on best practices in an effort to convince your prospective clients that you are the only viable choice to meet their needs. Call us for your free initial consultation or fill out the contact form today – we’re eager to show you what we have done in the past, and what we can do for you.
Meet Sean Josephs
Sean holds multiple Google and Bing Certifications which will inform the best practices aspect when organizing your content strategy. He received her Bachelor of Arts from the University of South Florida in Public and Cultural Communications. His marketing skills were honed as part of the Program Analytics Team for BFG Communications which was contracted to to handle all marketing for R.J. Reynolds/ Camel Cigarettes. Call Sean to schedule your free initial consultation: