Content Creation – Copywriting
Plan, Create, Distribute, Analyze – Repeat!
Your website needs to take the time to address your consumers’ problem, provide them with a solution and then introduce them to your product or service. Remember, consumers don’t want to be sold to, they want to be educated and empowered to make an informed decision that is all their own.
It all begins with finding a way to explain what you have to offer. It’s great that your company is new, innovative and the best in the business, but if you can’t explain why prospective customers should choose you – their next call will be to your competitor. You have to stop customers in their tracks by helping them solve their problem and making them feel personally comfortable with you as a person and your corporation. This exercise leads to an end result that is the most important aspect of your marketing – identifying you value proposition.
Once you’ve solidified your value proposition and have identified multiple reasons why potential customers should choose you – it’s time for keyword research. sh Through Keyword Research, Social Media and Analytics reporting, we’re able to keep our finger on the pulse of your customers’ interest. We can then use this information to create timely blog posts that will help deliver engaging content your customers want. Being thoughtful of the end user in this way will help you rank organically for high-converting long tail search terms. Think of each blog post, email, and print deliverable as a new doorway to allow for new customers to discover your brand.
How does it all come together?
Imagine having your best sales representative convincing people to use you instead of your competition and answering all of their questions 24 hours a day, 365 days a year. The content you have on your website, blog, print materials, email newsletters and various correspondences truly matter. We believe that the words expressed in your marketing communications should be crafted with a goal. When we combine well structured copywriting with keyword research, we’re confident we can connect with your customers in a way that propels them to take action.
At The Josephs Group, we understand how to turn what you do into a well-written explanation that your customers can understand. To compete in all aspects of marketing you need copywriting that hits the mark. Call us for your free initial consultation or fill out the contact form today. We use the first meeting as an opportunity meet with you and assess your present state while giving you an opportunity to interview us and make sure The Josephs Group is the right fit for you.
Meet Sean Josephs
Sean holds multiple Google and Bing Certifications which will inform the best practices aspect when organizing your content strategy. He received her Bachelor of Arts from the University of South Florida in Public and Cultural Communications. His marketing skills were honed as part of the Program Analytics Team for BFG Communications which was contracted to to handle all marketing for R.J. Reynolds/ Camel Cigarettes. Call Sean to schedule your free initial consultation: